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seveneighths

Company

Serving Intellectual Property owners for more than a decade, Seven Eighths is a leading license compliance consulting firm. We have developed a unique approach to global license management solutions (from our origins linked to the software industry), that we now offer into other industries where IP success is linked to the relationship with licensees.

Seven Eighths’ team of experts collaborate with our clients with a suite of professional services that ensure an integral management of their IP licensing rights, maximizing the financial return and remediating any noncompliance situation that may occur.

Newsroom

Garmendia Consulting Group announces corporate name change to Seven Eighths to reflect a broader focus on license compliance

Garmendia Consulting Group – a global leader in software license management with more than a decade of history – announced today that it is changing its corporate name to Seven Eighths.

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Services

Our services portfolio includes solutions to support all our clients’ IP global management needs along four axes. First, by helping them define and implement the right strategies, second, by protecting their licensing rights, third, by improving net revenues from their customers, and finally, by securing their IP protection under any non-compliance situation or any external threat.

IP management strategy definition

Most of our clients have their IP assets in the core of their business. The adequate management of their IP involves ascertaining the company’s intangible assets, designing management processes to safeguard them, and utilizing the IP assets to help determine their competitive edge. Seven Eighths helps leading industries assess their IP management strategy and develop a compliance policy that ensures they extract full benefit of their assets. We also help them building the awareness and positive perception of their IP value by end users and the channel ecosystem.

Compliance policy definition

As part of our commitment to clients, we offer our expertise to partner companies and IP right holders to assess, develop, improve and optimize their licensing compliance policy and ensure its consistency with the IP management strategy. Compliance policy should aim to provide best protection to intellectual property rights and ensure the adequate business framework with customers, end users and channel ecosystem. Compliance policy definitions cover detailed analysis regarding the options and strategy of compliance assurance, communication regarding obligations and conditions, monitor behavior of licensees, verification mechanisms and non-compliance consequences.

Our experience in the development of complex compliance policies oriented to global software publishers and our contribution in managing compliance activity around the world for several industries, allow us to be leaders in the definition and development of state of the art compliance policies.

License management & Compliance Initiatives

The core of our activity. More than a decade of experience working for top software publishers and leading consumer and entertainment industries around the world helping these industry leaders manage their license strategy and their compliance activity: from the conceptual design through the execution. Every initiative is carefully designed, implemented and executed with the adequate mix of elements and always considering all pertinent perspectives (legal & IP, technical, business, consultancy and marketing).

Our license management and compliance services cover every detail of the initiatives, including targeting (segmentation, profiling scoring), engagement, investigation, discovery, measurements, factual verification, compliance analysis, results sharing and findings positioning, negotiation and resolution.

Audit services

Advisory services

True-ups services

Anti piracy

End-user enforcements

Channel enforcements

Education & Awareness

Full outsourcing of IP license management

IP holders that are focused on incremental business prefer to outsource the entire intellectual property and license management and compliance activity, trusting in our firm to develop and drive strategies that ensure the intellectual property protection, the licensee’s compliance and the maximization of business through revenue generation. Special care is taken on customer satisfaction and long term business relationship.

Normally, full IP license management and compliance activity involves the design and definition of the strategy, policy, contractual framework and the development of initiatives in a holistic approach, including investigation and detection of possible non-compliance customers, the targeting and segmentation of customers, the execution of engagements and the transformation of non-compliance situations into revenue opportunities for our clients.

Lead generation

The selection of potential targets to whom an IP holder wishes to address is one of the cornerstones of the license management and compliance activity. The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, determining the goals to be reached and the initiative that will be executed in each segment.

The success of a license management & compliance initiative starts with the targeting phase. We provide solutions to large companies that have a huge number of licensees and/or end-users typically scattered in different geographies. The adequate segmentation of the customer base, the profiling of potential targets and the selection of the most appropriate and potential targets from a commercial perspective is one of our best abilities.

Front Office Business Process Outsourcing

Our global presence and multilingual capabilities allow us to provide a unique set of benefits to outsource the front office (customer facing) management & compliance activity. We can act as an extension of IP holders license compliance force, using its process, tools, methodologies and standards, quality and company philosophy.

We address global license management and compliance activities from a local perspective, with highly qualified native speaking consultants. Our activity resources execution model is agile, efficient and scalable.

Legal support

License management & compliance activity is intertwined with the legal and contractual framework. To confront this reality, we design, implement and lead the execution of global IP management strategies which cover the best legal protection for our clients and engage both channel and end users in compliance activities; we also understand and accurately evaluate the concerns and situations at the end user organization during the compliance process.

The multidisciplinary character of our firm permits a holistic approach to any legal question posed by our clients, examining any legal issue from all relevant points of view beyond the legal and rendering legal opinions that are pragmatic and useful for our clients in real business cases. Our legal team supports our client’s in-house legal departments in all matters related to compliance, either as an outsourced service or including our lawyers as part of their internal legal team to provide support to the compliance activity.

Technical support

Research and Development phase (R&D) is based on our vast experience in the design, development, implementation and execution of technical solutions that ensure the discovery, measurement and analysis of compliance situations.

We use sophisticated test labs and our R&D resources to replicate deployment situations. This includes over-deployments, intensive, integrations, multiplexing, hacking, cracking, tracking, and other different approaches to ensure discovery and measurement of non-compliance situations.

Our specialty is the design and development of tools, scripts, methodologies, processes and sets of audit/forensic actions in order to collect all types of technical information, evidences and traces needed to assess or validate the compliance situation.

Additionally, our technical team can support the technical activity through on-site and remote assistance, including the resolution of technical queries validation of consistency of information gathered and the technical analysis of the audit results.

Marketing & Communication solutions

We have a large experience transforming non-compliance situations into commercial opportunities (with both revenue and fostering long term customer satisfaction). The compliance-marketing activity can be directed to customers that may require a better licensing understanding and/or need to optimize their licensing investments. This activity can also be addressed to companies or persons that are not using licensed software (illegal copies). The activity in the first segment is focused on compliance marketing, in the second it is called antipiracy marketing. With our legal marketing initiatives, i.e. education and awareness initiatives that aim to reinforce the fidelity of customers, the understanding of the value of the IP and how to mobilize non-compliant users to regularize their situation we can address the larger part of the market.

Our marketing and communication solutions include the communication strategy on license compliance, reputational risk assessment, legal marketing strategy, market research and investigation, assessment on potential revenue conversion, qualified leads generation, compliance marketing campaigns, antipiracy-marketing initiatives as well as legal marketing strategies (including educational and awareness campaigns).

Capabilities

Our focus and expertise on compliance is delivered through a set of capabilities that have been developed after years of collaboration with our clients and their IP licensing challenges.

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Legal/Contractual IP

Design & Definition

Legal and contractual frameworks assessment, IP Management Strategy

Investigation

Evidence collection, Forensic investigation

Targeting

Contractual Base-lining

Approach Engage

Legal approach, Obstacles removal

Measurement

Forensic & Chain custody strategy

Analysis

Legal opinions, Risk Analysis

Negotiation/
Regularization

Negotiation & Settlement support

Reinforcement –
Enforcement –
Legal actions

Legal pre enforcement & Enforcement

Technical

Design & Definition

Measurability assesment (gap matrix)

Investigation

Electronic evidences Forensic technical analisis

Targeting

Code alerts Anti-elusion tools

Approach Engage

License key validation Automatic reaction

Measurement

Test and development of tools and solutions

Analysis

Data outputs interpretation & analysis

Negotiation/
Regularization

Reinforcement –
Enforcement –
Legal actions

Expert opinions in court

Commercial & Sales

Design & Definition

Investigation

Targeting

Commercial base-lining/profiling

Approach Engage

Early opportunity identification

Measurement

Analysis

Opportunity assessment and maximization strategy

Negotiation/
Regularization

Reselling licenses Negotiation Contracts migration Upselling - Cross selling

Reinforcement –
Enforcement –
Legal actions

Out of court negotiation and support in settlements

Consultancy

Design & Definition

Business plan definition & structure Compliance matrix

Investigation

Mistery shoper strategy Data analisis & research

Targeting

Profiling, scoring targeting

Approach Engage

SAM and value approach "Low profile" approach "Encompassing" approach

Measurement

Investigation / Research Intensive Declarative, self audit Controlled non intrusive

Analysis

Compliance matching

Negotiation/
Regularization

Conversion license compliance issues to sales

Reinforcement –
Enforcement –
Legal actions

Marketing

Design & Definition

License compliance communication strategy Reputational risk assesment Legal marketing strategy

Investigation

Market reserch and investigation Assesment on potential revenue conversion

Targeting

Qualified leads generation

Approach Engage

Direct marketing Campaings Educational and awarnes

Measurement

Analysis

Negotiation/
Regularization

Compliance bag conversion

Reinforcement –
Enforcement –
Legal actions

Industries

Seven Eighths specializes on delivering license compliance global services. Our clients tipically belong to industries where they have developed and owned an IP and their business model is structured under licensing agreements with third parties.

Software

Software vendors use licensing contracts as the main way to enable their customers gain access to use their products. Such contracts determine the cost of acquisition and maintenance of the installed base in each customer according to different metrics and criteria. Customers deployment may deviate from their original licenses purchase, leading to non compliance situations that need to be solved in order to preserve vendors economic rights.

Seven Eighths team has a demonstrated succesful track record helping the most important software vendors managing their customers license compliance situations. We can provide a global service which varies from a complete outsourced license management service dedicated team to taylor made projects taht complement each vendor internal license management procedures.

People

Seven Eighths’ Management Team accumulates more than 100 years of professional experience in Intellectual Property and licensing management related industries, providing clients with consulting services and business solutions that maximize the return on their IP investments.

Our team is present in 14 countries and led by our Directors and Managers worldwide:

Manuel Rubiales

CEO

Diego Arce

Senior Director
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Eduardo Garagorri

Senior Director
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Felipe Gómez

Senior Director
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Jorge Goraieb

Senior Director
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Ricardo Martínez

Senior Director

Luiz Choiti

Director

Blanca de Meer

Director

Eric Delage

Director

Isidro Domínguez

Director
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Thomas Heinle

Director
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Borja Suárez

Director
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Sabine Beausseron

Manager
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Federica Castigliola

Manager
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Audrey Cauvin

Manager
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Pascale Dellaert

Manager
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Marcelo Herrera

Manager

Giuseppe Minniti

Manager
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Orazio Puccio

Manager
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Marisa Pasadas

Manager

Jessica Perrier

Manager
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Juan Héctor Sánchez

Manager

Jan Vanbilsen

Manager
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Marcia Varanis

Manager
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Careers

The quality of our services is equal to the capabilities and the motivation of the members of our team.

We are constantly looking for talent to strengthen our team. Contact us if you are looking for a company where you will put in place your skills and get exposure to clients that will accelerate your career path.

Check any of our vacancies and submit your resume.

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Current positions

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Partners

We have established strong relationships and generated value for the Top Software vendors in the world:

Contact

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